Adopt Microsoft, Sony Wants Translucent 'Great Wall' of China

Adopt Microsoft, Sony Wants Translucent 'Great Wall' of China

likened to the Great Wall, the Chinese gaming console market is difficult to penetrate various western vendors. Microsoft began pursuing a way to break through, followed by Sony.

China game console market seems to make drooling any gaming device makers. After Microsoft, this time Sony's turn to try their luck with selling more PlayStation in the Panda's country.

To penetrate into China, Sony's joint venture with a local company Shanghai Oriental Pearl Culture Development. One of the two will focus on the hardware while others focus on software.

As quoted from PC World, Monday (26/05/2014), Sony will own approximately 49 % separation of the joint venture, while 70 % will be owned by a partner. Sony declined to give more details about plans for their PlayStation sales in China.

Next Step Sony considered quite promising, considering entering the Japanese company after China ended the ban on the sale of foreign -made consoles, with the emerging free trade zone of Shanghai recently.

Based on information from the China Internet Network Information Center, the Bamboo Curtain country has a very large customer base, ie, with 338 million online gamers.

Previously , Microsoft also announced similar plans to establish a joint venture . Xbox One who becomes champion , is scheduled to enter China next September .

But selling products there is not an easy matter. In the case of Microsoft and Sony's consoles have made ​​in both the average price classed high end devices. PlayStation 4, priced from USD $ 399.

Another difficulty is a matter of regulation. Although China has opened the console market, the game will be sold must pass the approval of the authorities.